2009/9/22 Conor McBride <conor@strictlypositive.org>
I'm just suggesting that the marketing department consider the
variety of connotations and suggestions the term evokes before
adopting it: legendary backfirings abound (the Spanish sales
failure of a car called the "nova", for example).

 
Its not important but the nova story really is legendary: http://www.snopes.com/business/misxlate/nova.asp