Well, I'm not sure to see how the "Reactive" marketing campaign would related to one about NoOO.

If you look at akka source code (or even usage example), it's imo very far from the values you can read on the manifesto linked by Lars.

That being said, one might find some similarities on marketing aspect of the two initiative...

On 20 May 2015 at 13:51, Aaron Levin <vilevin@gmail.com> wrote:

In some sense Typesafe is already doing this with "Reactive."
On Wed, May 20, 2015 at 4:23 AM Lars Hupel <lars@hupel.info> wrote:
> Could we mimic the marketing success of NoSQL databases by branding functional languages as NoOO (or even NoIO)?

How about this?

<http://notonlyoo.org/manifesto/>
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