Paul,

> This page (http://www.npdbd.umn.edu/deliver/elevator.html) has a template for an "elevator pitch".
> I thought I'd try instantiating it for Haskell.
> For software developers who need to produce highly reliable software at minimum cost...

Looks like a good pitch for developers.  Here's my attempt for management:

For software project leaders looking to decrease the risk of software construction in large componentized systems.  Haskell is a programming language where software components can be built safely and predictably from existing components without increasing the system's overall complexity.  Unlike Java or C, Haskell functions are called 'safe' because each function either explicitly states its side effects or is guaranteed to have none.

Thanks,
Greg