That seems to be GP problem, as your solution doesn't scale well when I
wan't to add/remove/change fields in the `Row` record.

Ah yes, this is a good use case. I wasn't paying close enough attention before, and I didn't see an immediate implementation of your function at the time.
 
The perfect way
as I see it, would be just editing `Row` data declaration, nothing else.
Studying few papers about GP in Haskell, I reckon this could be
represented as generic traversal, using my `Row` declaration with
`Either`.  I don't see really good way to write a generic producer from
`[String]` to version of `Row` without `Either`.  But SYB doesn't
provide a way for passing type-class-parametric functions to gmapT, and
SYB-with-class has large overhead of its usage.  I don't have enough
time to find out how this can be written in SYB-with-class, if it really can be
written.  The restriction of EMGM was described in my initial message.

I would suggest looking at Multirec. There's a draft of the paper to be published at ICFP, and the library is on Hackage.

http://www.cs.uu.nl/wiki/GenericProgramming/Multirec
http://hackage.haskell.org/package/multirec

If you don't have anything generically useful by next week, I'll look at it again when I have more time.

Regards,
Sean