A question about artaffairs.com???

Hi, I found you online and I was wondering if you'd able to tell me if advertising in http://www.ArtAffairs.com is a good idea?? I have a picture frame manufacturering company in California and I'm looking for differing advertising channels. I will appreciate your input! Hayk Terzibashian Novel Co, P.S. You are welcome to check out my web site at: http://www.NovelFrames.com